Mars Global is highly active on many social networks and this makes it all the more important for the company to always be up to date on the latest discussions – on a global level in all important markets. The questions Mars needs to answer every day are: Which topics matter to our customers? Are there crises to which we should respond?
For the US company, MAVENS Social Listening Team offers an invaluable advantage: based in Hamburg, Germany, we are able to observe the market at least six hours ahead. When thing sget going on the East Coast in the morning, our analyses are ready and waiting in Mars Global’s inbox.