Panasonic – Transforming social media into story-telling

MAVENS has been supporting Panasonic Germany since 2010, during which time we have built up offers for the Panasonic and Lumix brands on all important social networks with several million visitors per month. Nevertheless, social media is changing: exciting posts are no longer enough to sustain a lively customer relationship. Users now expect to be served content to match their expectations.

In order to live up to Panasonic’s reputation for technology, MAVENS introduced its own proprietary media platforms early on. The Panasonic Experience is an online magazine which presents the exciting world of Panasonic technologies on a daily basis. No dry lists of stats or product data sheets, though! This platform is about the stories the products write: Did you know how to move TVs safely? Ever heard of an enhancer?

Another owned media site is the Lumix G Experience. This Panasonic community presents creative photo stories from members, tips & tricks, and news from the world of photography. It’s where Lumix owners come to get inspiration from thousands of photo enthusiasts every day on how to get the most out of their Lumix.