Trust

    Digital marketing in times of internet platforms. A fix for 2019

    The challenge in digital marketing is not the adaptation of technology trends, but the competition for users with platforms, the replacement of consumer and user relationships as well as reliable results in the interaction of marketing channels. The advertising industry is not sufficiently prepared for any of these points. It benefits from increasingly generous budgetsread more

    Swing together, cling together : Why co-liability on Facebook Pages forces brands to rethink.

    After a week of General Data Protection Regulation (GDPR) being in place in the European Union, which already caused a lot of excitement and uncertainty in the run-up, it is becoming quite clear: The EU is serious. This week, the European Court of Justice (ECJ) ruled that operators of a Facebook page are jointly responsibleread more

    Say goodbye to the information age: it’s all about reputation now

    There is an underappreciated paradox of knowledge that plays a pivotal role in our advanced hyper-connected liberal democracies: the greater the amount of information that circulates, the more we rely on so-called reputational devices to evaluate it. What makes this paradoxical is that the vastly increased access to information and knowledge we have today doesread more