Digital marketing in times of internet platforms. A fix for 2019

    The challenge in digital marketing is not the adaptation of technology trends, but the competition for users with platforms, the replacement of consumer and user relationships as well as reliable results in the interaction of marketing channels. The advertising industry is not sufficiently prepared for any of these points. It benefits from increasingly generous budgetsread more

    The Cambridge Analytica Effect: Half of Americans distrust Facebook

    Right after the data scandal, many initially thought that Facebook would remain rather unscathed. After all, the share price of the blue world market leader had been recovering significantly. Nevertheless, there is no reason for Mark Zuckerberg to be cheerful, since Facebook’s business practices have put severe pressure on the digital world’s most important asset:read more